02 / DELIVERY
Five-gym rollout
Site criteria, phased sequence, roles, operating cadence and exit gates.
01
Pilot shape
- Duration: Six months from first live gym
- Cohort: Five gyms in one operating region
- Target population: Active adult memberships with recurring access
- Design: Phased deployment with a comparable control group at each gym
- Operator cadence: Weekly action report, fortnightly operating review, monthly pilot review
02
Site selection criteria
Each gym should have:
- Stable entry access data with member-level identifiers
- A practical exit path suitable for reader placement
- At least 500 active members or enough volume to produce meaningful behaviour data
- A nominated site owner and two trained staff users
- Willingness to record interventions and cancellation outcomes
- Clear member notice and privacy terms before data collection begins
03
Phased rollout
| Phase | Timing | Sites | Objective | Exit gate |
|---|---|---|---|---|
| 0. Preparation | Weeks 0 to 2 | All | Confirm integrations, privacy, baselines and site readiness | All sites pass readiness checklist |
| 1. Instrument | Weeks 3 to 4 | Gym 1 | Validate hardware placement and event matching | Stable capture for 10 operating days |
| 2. Replicate | Weeks 5 to 6 | Gyms 2 and 3 | Test repeatable installation and staff onboarding | Installation completed within target time |
| 3. Scale | Weeks 7 to 8 | Gyms 4 and 5 | Complete the five-gym network | All sites reporting daily telemetry |
| 4. Observe | Weeks 9 to 12 | All | Establish behaviour baselines without intervention | Baseline quality review passed |
| 5. Intervene | Weeks 13 to 22 | All | Deliver weekly reports and record staff action | Minimum operator action rate sustained |
| 6. Evaluate | Weeks 23 to 26 | All | Compare outcomes and calculate retained revenue | Final dataset locked and reviewed |
04
Deployment sequence by gym
- Complete access-system and exit-path audit.
- Confirm member notice, consent basis and data responsibilities.
- Install reader and test power, network and offline behaviour.
- Map entry and exit identifiers to the same member record.
- Run staff test scans and edge-case tests.
- Observe live traffic for three business days.
- Resolve false exits, duplicate scans and unmatched events.
- Train the site owner and nominated staff.
- Start baseline collection.
- Approve the site for intervention reporting.
05
Roles
| Role | Responsibility |
|---|---|
| Taango pilot lead | Own schedule, governance, issue resolution and final evaluation |
| Taango technical lead | Own hardware, integrations, event matching and telemetry |
| Gym sponsor | Approve site participation and remove operational blockers |
| Site owner | Ensure reports are reviewed and actions are recorded |
| Frontline staff | Complete assigned outreach and record outcomes |
| Independent reviewer | Check measurement definitions and final analysis logic |
06
Weekly operating rhythm
- Monday: Issue member action report by 9:00 AM.
- Tuesday to Thursday: Staff contact flagged members and record an outcome.
- Friday: Review unresolved cases, open visits and data quality exceptions.
- Fortnightly: Taango and site owners review action rates and workflow friction.
- Monthly: Pilot steering group reviews scorecard, risks and any protocol changes.
07
Control design
Use a pre-defined, ethically acceptable holdout or phased-intervention group within each gym. Match control and intervention members on gym, membership age, recent visit frequency and membership type. Do not change group assignment after outcomes are visible. Record all exclusions before analysis.
08
Rollback and pause triggers
Pause a site if:
- Exit capture accuracy remains below 85% for five operating days.
- A privacy, security or member-consent issue is identified.
- The reader creates an access or safety obstruction.
- Entry and exit identifiers cannot be matched reliably.
- Staff action data is too incomplete to evaluate the intervention.