Taango ingests or pairs with the gym’s current entry event instead of replacing the full access stack.
01 / 15
TAANGO SIGNAL · The completed-visit intelligence layer
Measure the habit.Act before churn.
Taango closes the gap between a gym entry and a completed visit, then links behavioural change, staff action and retention outcomes.
Self-funded pilot · Investor preview
Brandon Robins · FounderNewcastle pilot · 2026
02 / 15Gyms record the entry.
The blind spot
Gyms record the entry.
They rarely know the completed visit.
Observed behaviourEntry → visit → cancellation
01
Falling visit frequency and unstable attendance can reveal disengagement before a cancellation arrives.
02
Entry-only data cannot reliably distinguish a quick visit, a full session or an unclosed attendance event.
03
Session duration may add predictive value, but the pilot is designed to test that hypothesis rather than assume it.
The deck treats visit frequency as the initial established signal and session duration as a testable second signal. No pilot outcome is presented as proven.
03 / 15
The economic case
Even a modest retention lift can create meaningful operator value.
A$38,189
Illustrative annual revenue retained408
Members at risk each yearA$318K
Annual membership revenue at riskIllustrative calculator only. Outputs use user-selected assumptions and do not represent Taango results, guaranteed savings or validated customer economics.
04 / 15
01 · Existing entryUse the credential already in place.
02 · Passive exitClose the visit with minimal friction.
03 · Operator actionTurn change into a measurable intervention.
The wedge
One narrow product closes the highest-value data gap.
A Taango exit reader captures the second event without adding a staff workflow or a feature-heavy member app.
Operators receive a simple weekly list, record what they did and observe whether the member returned.
05 / 15Hardware creates the event.
The closed loop
Hardware creates the event.
Outcomes create the company.
IN
Enter
The member uses the gym’s existing credential or a wallet pass.
OUT
Exit
The Taango reader closes the visit and calculates true session length.
ACT
Intervene
Staff receive an explainable signal and record the action taken.
↻
Measure
Return, no change or cancellation links the intervention to an outcome.
06 / 15Invisible for the member.
The experience
Invisible for the member.
Actionable for the operator.
TAANGO PASS09:41
✓Visit closed
Session recorded.
Entered 6:04am · Exited 7:02am
58 minute completed visit
Recent visits
3 this week · Privacy controls
3 this week · Privacy controls
Operator report
Explainable signalsMembers newly flagged
18Flagged
7Actioned
4Returned
Sarah M.
ACTVisits below personal baseline · 12 days absent
Daniel K.
WATCHSession duration change · pilot hypothesis
Mia T.
OPENContacted by coach · follow-up due Friday
Alex P.
RETURNEDReturned after operator outreach
Concept interface. Hardware workflow, signal thresholds and intervention outcomes remain subject to pilot validation.
07 / 15Self-fund the build.
Six-month Newcastle pilot
Self-fund the build.
Raise only after the evidence exists.
Months 0–2Instrument
Build the exit reader, event pipeline, operator workflow and privacy controls. Bench-test capture reliability before deployment.
Months 2–4Baseline
Install across five Newcastle gyms, close visits and establish member-level attendance baselines without claiming prediction.
Months 4–6Intervene
Run controlled operator workflows, measure action rates and compare member return and retention outcomes.
08 / 15The pilot has four jobs.
The evidence scorecard
The pilot has four jobs.
Each one can fail independently.
01 · Capture
Reliable visits
Measure exit capture accuracy, closed-visit rate, duplicate events and installation burden.
Gate: trustworthy event stream
02 · Signal
Useful change
Test frequency decline first, then evaluate whether session-duration change adds predictive lift.
Gate: signal beats simple noise
03 · Action
Used by staff
Track report opens, members contacted, time to action and workflow completion.
Gate: operators repeatedly act
04 · Outcome
Commercial value
Measure return after intervention, retention difference and estimated revenue retained.
Gate: credible ROI and demand
09 / 15Hardware opens the account.
Business model assumptions
Hardware opens the account.
Software and evidence expand it.
A$2,500Assumed setup · hardware + install
A$299Assumed software · gym / month
A$6,088Illustrative year-one revenue per gym
Illustrative gym footprint84
Illustrative annualised recurring revenue
A$301K
A$511KYear-one revenue incl. setup
Pilot validatesPrice, hardware margin, support load and sales cycle
All pricing is a management assumption for testing. The pilot must validate willingness to pay, bill of materials, installation cost, gross margin, support intensity and retention.
10 / 15Taango does not replace the gym stack.
Competitive framing
Taango does not replace the gym stack.
It connects the missing evidence layer.
Gym management + CRMAccess controlRetention softwareTAANGO SIGNAL
The intended advantage is a linked record of completed visits, explainable staff action and retention outcome. The pilot must prove the workflow is more useful than entry-only reporting or software-only risk scores.
Competitive boundaries are directional. Direct operator interviews and technical integration work should test where incumbents can replicate the workflow and where Taango creates defensible data.
11 / 15The moat is not the reader.
The compounding asset
The moat is not the reader.
It is the linked outcome dataset.
What each gym contributes
1
Entry and exit events that define completed visits.
2
Member-level baselines for frequency, timing and visit duration.
3
The staff action taken, timing and intervention type.
4
The observed outcome, return, no change or cancellation.
How the advantage compounds
1
Better thresholds by member pattern and gym type.
2
Evidence of which interventions work for which signals.
3
Benchmarking that improves as coverage broadens.
4
Increasing integration depth and workflow dependency.
12 / 15The first six months are founder-funded.
The capital strategy
The first six months are founder-funded.
The raise follows proof.
Evidence-gated roundPOST
PILOT
PILOT
Round size and terms are set after the five-gym pilot establishes what is reliable, valuable and repeatable.
No capital requested to finance untested prediction claims01
Productise proven hardware
Reduce unit cost, improve enclosure, certification, deployment tooling and remote monitoring.
02
Scale the data platform
Production infrastructure, integrations, security and a robust operator workflow.
03
Expand commercial proof
Move from five pilot gyms to a larger paid cohort with repeatable onboarding and customer success.
04
Build the core team
Hire against validated bottlenecks in hardware, product, data and go-to-market.
13 / 15Signal is the wedge.
Long-term platform path
Signal is the wedge.
The Gym OS remains the destination.
Now
Completed visits
Capture entry and exit, establish baselines and surface explainable retention signals.
Earn: trusted physical data
Next
Member success
Coordinate intervention workflows, outcomes and retention playbooks across the team.
Earn: workflow dependency
Then
Operational insight
Use real utilisation to inform staffing, capacity, access and member experience.
Earn: broader operator ROI
Future
Gym OS
Unify access, behavioural intelligence, member success and operating decisions.
Earn: platform expansion
14 / 15Small scope. Fast learning.
Founder and execution model
Small scope. Fast learning.
Capital after evidence.
Brandon Robins
Founder · Full-timeOwns pilot recruitment, product decisions, operator learning and the evidence package required for a disciplined raise.
Six-month pilot funded without institutional capitalThe execution model is designed to kill weak assumptions early.
Founder owns
Five-gym relationships, product scope, privacy decisions, weekly learning and capital discipline.
Specialists own
Reader engineering, event pipeline, interface implementation and technical review.
Milestone control
Release work against measurable capture, adoption and outcome gates, with explicit IP assignment.
Raise trigger
Seek capital only when reliability, signal value, operator action and a credible commercial path are visible.
15 / 15Close the visit.
The thesis
Close the visit.
Prove the signal.
Brandon Robins · Founder
taango.app
Evidence-Gated Investor Deck · 2026
From completed visits to the Gym OS.Confidential